Marketing

Pharmexx offers healthcare companies the whole spectrum of services in pharma-marketing – for the launch of new drugs, devices and treatment methods as well as the management of mature products or the change of prescription drugs to over-the-counter products – the so-called Rx-to-OTC switch by which drugs can continue to be sold without prescription. Our customers profit from innovative solutions and a creative approach not least because of our global exchange and the opportunities within the Celesio group. We set great store on our respected quality: to always directly target measurable success with our projects. In doing so we cover all relevant aspects.

Planning

Pharmexx has the expertise for the marketing of Rx and OTC products and has accompanied the medical marketing of functional foods from the very beginning. Pharmexx’s marketing experts are your partners if it involves target group analysis, product positioning, communication strategies and operating measures. Pharmexx has made the “instore training” of pharmacy personnel professional and consequently quite a few products launches have been successful.

• Market Research

• Targeting and segmentation of target group

• Product positioning

• Forecasting

• Marketing plan

Implementation

Pharmexx works out the appropriate marketing measures for every stage in the lifecycle and always includes the channels available and sales capacities – as an individual service or as part of an attractive marketing package which includes all marketing and sales tasks. Options are:

• Customer relationship management (CRM)

• Instore pharmacy training

• Direct marketing via a Pharmexx Call Centre

• Target group specific mailings

• E-marketing, e-detailing and e-learning

• Point-of-sale promotion in pharmacies

• Full service partner for product marketing